The Helen Wells Agency has been a premier talent agency in the Midwest for nearly forty years. From offices in Indianapolis and Louisville HWA represents the region's top actors and models to leading advertisers, marketing and ad agencies, retail brands, trade shows, TV and film. Our agency conforms to the highest industry standards and takes pride in a quality of service unmatched in the business.
Agency Director, Partner
Lisa Burns is our Agency Director and is a skilled leader in talent recruiting and development, business strategy, and marketing. She sets the tone and pace for our staff to deliver the highest levels of both client and talent satisfaction. Lisa's deep experience developing talent-focused organizations and spurring growth are key to moving the Agency to a higher level. Lisa has a degree in fashion merchandising from Georgia Southern University.
Lori Fetter has been with HWA since it launched in 1980. She works passionately and tirelessly with our talent to assure the best quality and the best outcomes. Lori’s love of this business is obvious to anyone who has the privilege of working with her. Lori graduated from Indiana University with a degree in biological sciences.
Danielle Smith began as a client of HWA 15 years ago and joined us mid-2017. She has experience as a fashion stylist, on-air lifestyle expert, event planner and has extensive work developing brand partnerships with numerous corporations. She enjoys the fast pace of the industry and working with our models, actors, and clients. Danielle has a degree in Fashion Design from Alabama A&M University.
Beth Hall leads our Louisville office and drives TV and film opportunities for our talent. Beth is also a skilled acting coach and talent scout. Beth is passionate about this industry and is talent-centered. She has a BA from Centre College and an MA in teaching from the University of Louisville.
Chief Operating Officer, Partner
Dennis Erwin handles our finances and the systems underlying our agency. Dennis’ prior career was focused on helping private companies grow into stable, successful organizations. He studied economics at DePauw University and received his MBA from Indiana University.
Director, Market Development
Benjamin Madrid has been an actor his whole life, signing as talent with HWA in 2006. He recently joined our staff to develop opportunities for clients to create content that moves audiences while allowing our talent more chances to grow in their careers. Benjamin’s longevity as an actor and his creative resume are a testament to his passion for this business. Benjamin graduated from Purdue University with a degree in creative writing.