The Helen Wells Agency has been a premier talent agency in the Midwest for nearly forty years. From offices in Indianapolis, Louisville, Cincinnati and Columbus, OH, HWA represents the region's top actors and models to leading advertisers, marketing and ad agencies, retail brands, trade shows, TV and film. Our agency conforms to the highest industry standards and takes pride in a quality of service unmatched in the business.
Lisa Burns is our Agency Director and is a skilled leader in talent recruiting and development, business strategy, and marketing. She sets the tone and pace for our staff to deliver the highest levels of both client and talent satisfaction. Lisa's deep experience developing talent-focused organizations and spurring growth are key to moving the Agency to a higher level. Lisa has a degree in fashion merchandising from Georgia Southern University.
Lori Fetter has been with HWA since it launched in 1980. She works passionately and tirelessly with our talent to assure the best quality and the best outcomes. Lori’s love of this business is obvious to anyone who has the privilege of working with her. Lori graduated from Indiana University with a degree in biological sciences.
Danielle Smith began as a client of HWA 15 years ago and joined us mid-2017. She has experience as a fashion stylist, on-air lifestyle expert, event planner and has extensive work developing brand partnerships with numerous corporations. She enjoys the fast pace of the industry and working with our models, actors, and clients. Danielle has a degree in Fashion Design from Alabama A&M University.
Ali Ferda leads our Columbus, Ohio initiative. She is a dedicated professional with a passion for the business that is matched only by her energy and effort. With a deep background as an actress herself, Ali knows all the elements that go into a successful booking that produce the outcomes our talent and clients want. Ali earned her degree in Theatre and Communications at The Ohio State University.
Beth Hall leads our Louisville office and drives TV and film opportunities for our talent. Beth is also a skilled acting coach and talent scout. Beth is passionate about this industry and is talent-centered. She has a BA from Centre College and an MA in teaching from the University of Louisville.
Director, Cincinnati Office
Irvetta McMurtry leads our Cincinnati office. Irvetta is a skilled and versatile business woman and was also a highly successful actress and model nationally. She joined our agency in 2018 to open our Cincinnati location. Her driving ambition is to bring the highest standards to both talent and clients in Cincinnati and the surrounding regions. Irvetta earned her degree from Miami University (OH).
New Talent Coordinator
Jacquelyn Gardner works in our Indianapolis office and serves as a liaison to coordinate the onboarding of all new actors and models. Jacqui’s skills, wisdom and care in leading our incoming talent help everyone get off to a great start with the Agency.
Chief Operating Officer, Partner
Dennis Erwin handles our finances and the systems underlying our agency. Dennis’ prior career was focused on helping private companies grow into stable, successful organizations. He studied economics at DePauw University and received his MBA from Indiana University.