I Want to Model for Abercrombie & Fitch

“Must be a store associate to participate.” Not something you hear every day. Not something you ever hear. Well, think again.

As we gear up for an upcoming Abercrombie & Fitch audition, I decided to check up on my 20’s fashion “go-to.” I hit my usual channels: website, Facebook, YouTube, etc. I found something surprising on their website; they actually have a “Casting” tab at www.abercrombie.com. What caught my eye was the fact that to participate in one of their castings, one needs to be a store associate.

So where am I going with this? Helen Wells Agency model Jimmy Brighton was booked by Abercrombie nearly two years ago. He’s been featured on billboards, bags, and posters. In fact, he’s featured on their website right now. We’re also excited to announce that Jimmy has two upcoming bookings with A&F! My point: Jimmy does not work for Abercrombie; he is not a store associate.

The purpose of this article is not to debate Abercrombie’s “Casting” concept, but rather share a bit of industry knowledge. For the most part, models that are consistently booked are represented by talent agencies. When companies like Abercrombie need models, they call casting agencies and the casting agencies in turn call talent agencies. Abercrombie’s concept is a great way for aspiring store associates to experience the world of modeling, but the reality is this—if they want to continue their career, they will need the assistance of a well-established agency.

We are excited to be auditioning Helen Wells Agency talent for Abercrombie on June 23, 2010! Our photos will be headed to a casting agency in New York shortly thereafter. Are you the next Jimmy Brighton? Check out our “Join” tab at http://www.helenwellsagency.com/join.aspx.

PS —I’m 34, and “yes” I sent photos to A&F in my early 20’s.