Flip This – When a Short Video Clip Tells a Big Story
We had the most amazing day with Phil Salmon and his crew at The Spa at French Pharmacie this past Monday! Phil, co-owner/stylist, and his team transformed the hair and makeup of three beautiful, Helen Wells Agency models for an all-day photo shoot. The looks were incredible, and The Spa at French Pharmacie provided the perfect backdrop!
Fact: these videos are not an in-your-face call-to-action (i.e. a commercial). What they do provide is a peek behind the curtain. You get to see our models in action, and the looks that Phil and his team helped to create! They instantly provide a “human element,” and the “Flip” format lends itself to capturing spontaneous and quirky moments. Don’t get me wrong, many messages are best delivered through the careful planning and execution of a commercial, but an established brand is also well served to “let you in” and to “let their hair down.”
Long story short, not everything has to be a commercial to relay information. Think about it, when searching for information on XYZ, most of our brains now go through these steps:
- Does XYZ have a webpage? Check.
- Does XYZ have an image of what it is that I’m searching for? Check.
- Does XYZ have any video of what it is that I’m searching for? Check. If you don’t believe me, chew on the following statistic: Youtube is the second most searched site behind Google.
- Does XYZ participate in social media… oh, and do they have images and video in their social media mix? How active are they? Is it something that I’d not be embarrassed to “like”?
Ever notice that Google has a “video” search option? I wonder what would happen if one was to Google (still hard to believe that is a verb) “Helen Wells Agency” or “The Spa at French Pharmacie” under the video tab? Hopefully the videos you would find give you just enough insight into our day—maybe even leave you wanting a little more. As I already stated, there was no call-to-action in these videos; it’s important to know that your customers and fans don’t want a 24-hour sales pitch. Sometimes they just want to see what you’re up to. They want to see what your space looks like. And maybe they just want to see you.
Think of it as the first time you saw one of your high school teachers outside of the setting of higher education… “No way, she/he is a real person… this is so weird, but cool.”
Tune in next time, when I discuss “establishing the expert” via production value.
Many thanks to The Spa at French Pharmacie team:Â Phil Salmon, Kristen Buckenmyer, and Inga Ferrell!